The Ultimate Feminist Etsy Guide: Sugar & Sloth

It’s a stabby April day, the rain is a-pouring, someone, somewhere, has just received their adorable Sugar & Sloth “I want to stroke your dog” shirt. Life is good.

Being tough but sweet is hard work, many of you know how to work it, and today, The Ultimate Feminist Etsy Guide brings you a creator that endorses the Tough but Sweet life. Want to be an adorable princess and also f*ck around swearing at every possible moment? Have I got the shop for you!

Sugar & Sloth

Sugar & Sloth is a shop created by the wonderful Anita, whose aim was to fill the world with more adorably inappropriate cats and sassy cuteness. Within this cuteness she incorporates the causes and movements she cares about, such as a love for animals, mental health awareness, feminism and LGBT rights (basically all things are good and lovely in the world).

Anita, the Illustrator, and boss behind Sugar & Sloth started bossing the game in 2015 when she set up her Etsy shop. Filling up her shop with cute, sweary animals one by one, she definitely achieved her goal of filling the world with sassy, sweary kittens, sloths, llamas, piggies, unicorns, and much more. In the 4 years that Anita has been operating her shop, Sugar & Sloth has reached wonderful corners of the internet world including Buzzfeed, The Huffington Post, Design Taxi, and is now making its way to The Ultimate Feminist Etsy Guide!

Although these big publications are no match to LavraxLondon (an extremely profesh and super official blog) you can find the Buzzfeed article featuring Sugar & Sloth “43 Things Under $10 That’ll Kill You With Cuteness”, let’s see if that matches my feature…


After knowing how much Anita cared about a wealth of causes, including feminism (yay!), there was definitely more to find out about the feminist behind the cute, sweary animals. 

Describe your shop in 3 words

Cute but Stabby

What does feminism mean to you? 

Feminism is equality for everybody and what’s not to love about that? 
Every day we are getting closer but there’s still a lot of work to do. I think feminism has to start young, by letting children know they can achieve whatever the hell they want!

How does your shop look to empower women and children? 

I use my art to explore controversial topics such as my own battle with mental health, LGBT rights and female empowerment. I want to make taboo subjects mainstream conversations, bringing them into the light and removing the stigma. Oh, and swearing always helps.

Lav’s Faves


Socially awkward girl gang mug


I do what I want mug


Cute but stabby mug

You can find Sugar & Sloth on their website, Facebook, Twitter, and Instagram and make sure you get your hands on one of these adorable af mugs. 

You can check out the full guide here to see the rest of the wonderful ladies that make up the guide.

4 businesses will be added to the guide each month, so by the end of the year, we will have The ultimate feminist Etsy guide

If you would like to be featured in this guide you can find my details on my contact page or reach me on my social pages.  




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