The Ultimate Feminist Etsy Guide: Zealo Apparel

It’s my pleasure to kick off the very first feature of the Ultimate Feminist Etsy Guide with the wonderful:

Zeallo Apparel

zealo apparel logo

Zealo Apparel was founded by Josie, who “as a tomboy,” saw that the world of fashion should be shaken up a bit. 

I was first drawn to Zealo Apparel by their pins, they have an awesome set of pins all focused on girl power, with very modern and feminist focused designs. One of the packs is the Feminist Enamel Pin Pack which I am super in love with!

feminist etsy guide zealo apparel feminist pins

After gawking over a load of beautiful pins, and an awesome collection inspired by the world’s most popular sitcom, I finally approached Josie for the three questions that I had been dying to know. 

In Josie’s words, here is the brains and inspiration for Zealo Apparel

Describe Zealo Apparel in 3 words: 

progressive, expressive, inclusive

In short, what is feminism to you? 

Something I can’t stand is injustice, and that’s what we’ve got and that’s what feminism fights. While we are making assumptions and projections based on gender, people are prevented from reaching their highest potential. Not only is that unjust at an individual level, but it’s also detrimental to society as a whole.

How does Zealo Apparel look to empower women and children? 

I counter stereotypes by pairing feminine designs with strong messages. I also think it’s vital that children aren’t exposed to a completely gendered world, so our products aren’t divided by gender and I include plenty of gender neutral designs. It’s about striking a balance between addressing gender stereotypes and, at the same time, downplaying gender.


Lav’s Faves: 


Lav’s fave is this “Monica’s Girls” sweater, as seen on Monica from Friends!

You can check out the rest of The Ultimate Feminist Etsy Guide here!

4 businesses will be added to the guide each month, so by the end of the year, we will have the ultimate feminist Etsy guide. 

If you would like to be featured in this guide you can find my details on my contact page or reach me on my social pages.  




14 Responses

  1. I love this series you are doing! Feel like like I’m definitely going to find so many new small businesses to support! I love those feminist pins too – think I need the cinnamon rolls pin in my life!


  2. I am literally obsessed with the “woman up” pin!! This is like my fav little shop because it likes to take phrases and put a feminist spin on them and that is what I DO!! LOVE IT!!!!❤️❤️❤️❤️


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