It’s my pleasure to kick off the very first feature of the Ultimate Feminist Etsy Guide with the wonderful:
Zealo Apparel was founded by Josie, who “as a tomboy,” saw that the world of fashion should be shaken up a bit.
I was first drawn to Zealo Apparel by their pins, they have an awesome set of pins all focused on girl power, with very modern and feminist focused designs. One of the packs is the Feminist Enamel Pin Pack which I am super in love with!
In Josie’s words, here is the brains and inspiration for Zealo Apparel
Describe Zealo Apparel in 3 words:
progressive, expressive, inclusive
In short, what is feminism to you?
Something I can’t stand is injustice, and that’s what we’ve got and that’s what feminism fights. While we are making assumptions and projections based on gender, people are prevented from reaching their highest potential. Not only is that unjust at an individual level, but it’s also detrimental to society as a whole.
How does Zealo Apparel look to empower women and children?
I counter stereotypes by pairing feminine designs with strong messages. I also think it’s vital that children aren’t exposed to a completely gendered world, so our products aren’t divided by gender and I include plenty of gender neutral designs. It’s about striking a balance between addressing gender stereotypes and, at the same time, downplaying gender.
Lav’s fave is this “Monica’s Girls” sweater, as seen on Monica from Friends!
You can check out the rest of The Ultimate Feminist Etsy Guide here!
4 businesses will be added to the guide each month, so by the end of the year, we will have the ultimate feminist Etsy guide.
If you would like to be featured in this guide you can find my details on my contact page or reach me on my social pages.